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Getting your message out

Do you want to get your message across to approximately 80% of the Sydney Metropolitan Area? Well at SWR FM 99.9, we are a community radio station that does just that. Promoting your business on SWR FM through sponsorship is extremely easy and rewarding.

Not only will your sponsorship to SWR FM provide your business with the exposure, but it will also allow you to become a credible member of the local community. At SWR FM we broadcast live, loud and local 24 hours 7 days a week.

Listeners passionately believe that sponsors belonging to their local area should be supported. Your sponsorship of SWR FM will demonstrate the level of commitment that you have towards the local community. SWR FM provides a range of opportunities for you to promote your business to listeners.

Unlike commercial radio stations, sponsorship of SWR FM will allow a business to specifically target a unique niche market. All of the programming is produced in the studios at Blacktown and delivered to your radios on 99.9 by our transmitter located at Horsley Park.

We aim to target passionate audiences as apposed to large ones. We maintain this focus and deliver this audience with a diversity of local news, interviews, music content and non English programs. With over 1,700 exclusive SWR FM listeners you will always know that your sponsorship is being heard or recognised.

We are known to attract a wide range of listeners from different diverse groups, ages and genders allowing sponsors of SWR FM to promote a different range of products and services.

You don't have to be a large company, as we encourage businesses of all sizes to sponsor SWR FM. Big or small, well known or just starting off, SWR FM is the radio station that will give your business the exposure it needs. Sponsoring SWR FM will allow you to access the airwaves and get your message across to our SWR FM listeners. So why not become a SWR FM sponsor and know that you're not only getting your message across to a diverse range of listeners, but you will also be regarded as a valuable community member. So go ahead and sponsor us today.

For further information please contact Brendan Leggett (Sponsorship Manager) on 0400 306 795 or sales@swrfm.org Our website will also provide you with all the up to date local news and happening in your local community www.swrfm.org SWR FM 99.9 proudly supporting the Cumberland Business Chamber

     Employee of the Month

Dominique Occhuito

Dominique Occhuito commenced as a volunteer with CatholicCare (then Centacare Sydney) in mid 2004. By September '04 she had successfully secured employment with the Direct Employment (DEN) programme as a Training and Placement Officer based at Belmore.

By mid-June 2005 (aged 22) she applied for and secured a position as a Senior Co-ordinator in the same programme and was based at Fairfield (outside the office of the Director of the WET Directorate - her boss' boss).

At the end of June a new WET Director commenced duties at Fairfield and in December he asked Dominique to conduct a short review of a particular situation. She was required to complete a project plan (a 'blueprint') before commencing and to provide a confidential report. She was taken off-line for a few weeks to complete this detailed report that identified and quantified financial losses as the result of oneperson's inaction. Dominique maintained absolute confidentiality.

Towards the middle of 2006 the programme manager took around 8 weeks leave. The Director decided that there was no suitable replacement for the manager from within the DE team and asked another manager if she would act as the DE Manager. She agree don the proviso that a deputy/assistant manager be appointed to provide operational advice. A request for expressions of interest form within the team for an assistant manager for 8 weeks yielded one response - Dominique's. She was put through a very tough interview to assess her ability and suitability. Before the manager went on leave a process of re-organising DE had commenced to address structural flaws. This process continued while the manager was on leave.

After here appointment as assistant manager, Dominique was requested to see if she could find where DE was losing money (something the manager had not been able to ascertain for 12 months). Within 2 weeks she presented a report that identified 3 areas of major financial leakage, quantified the loss from each leak and presented proposed remedies.

During the 8 weeks she also played a major role in reorganising the programme including the development of a preliminary service model that was used during the consultation phase. The re-organisation identified an on-going need for an assistant manager and it was agreed to trial that till the end of the financial year. Applications were sought from interested staff and Dominique was the only applicant. She was put through another tough interview and was appointed for the remainder of the financial year.

In February 2007 the manager advised that she no longer wanted to be in that role. Dominique was asked if she would take over pending recruitment. She agreed and at age 23 became the youngest manager in the agency. At this point the programme was at a $120k deficit and increasing each month.

By the end of June Dominique had reduced the deficit to $20k and was also permanently appointed having applied for the position and been successful at interview.

In 2008/09 DE (with Dominique as Manager) returned a surplus of around $450k and will return a similar surplus in 2008/09.
During her time as DE manager Dominique:

• Was the youngest manager in the agency and managed the largest single programme in the Agency;
• Turned DE around financially;
• Grew the programme from a budgeted $1.8 million income in 2007/08 to a budgeted $2.8 million income in 2009/10 (an increase of 55% over 3 years);
• Improved the star ratings to a point where 2 sites will be rolled over in 2010;
• Encouraged and mentored many of her staff;
• Established practices (such as the claim team) that have added real value;
• Has been highly teachable (e.g. in 2006 her emails were very direct and potentially rude but Dominique listened to advice and actively set about to change and improve her email communication);
• Completed a Diploma of Company Director;
• Has been appointed to the Audit Committee of a small NFP housing provider;
• Has been promoted to Senior Manager Business Development;
• Has been an absolute pleasure to work with and taught me much about people and helped me to develop my own thoughts on certain issues through the questions she asked;

Otto Henfling
Director
Employment Training and Support Services
CatholicCare